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Elevating the brand of a custom home builder.
McDonald Construction Partners engaged our studio to revitalize and redefine their brand identity. Our audit of their existing assets, architectural designs, and core customer demographics revealed a clear path forward: an aesthetic rooted in the language of luxury. This strategic creative direction served as the cornerstone for their comprehensive brand transformation. The inspiration became undeniable…
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Enhancing the customer experience with a dedicated design showroom.
Harmonizing the luxury brand experience. The primary objective was to curate a professional environment that mirrored the high-end residential excellence the custom home builder delivered. By distilling the premium aesthetic of a model home, the workspace was transformed from a traditional administrative setting into a sophisticated venue tailored for sales consultations and design reviews. This…
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Elevating the sales experience with subtle luxury.
Our redesign strategy for this custom home builder prioritized tactile luxury, ranging from the initial impact of the button-and-tie folder closures to the subtle application of pebble textures and satin varnishes on premium uncoated stocks. We shifted the brand from its historical high-contrast roots toward a curated palette of warm greys and organic, nature-inspired hues.…
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Website revitalization key component in brand refresh project for custom home builder.
The brand revitalization for McDonald Construction Partners culminated in the strategic redesign of their website. The primary objective was to embody the language of luxury, ensuring the visual experience aligned with the quality delivered in their custom homes. This digital overhaul communicated the newly refined value proposition and look and feel to appeal to target…
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Editorial Calendar drove engagement
To support the rebranding project of a custom home builder, we launched an integrated marketing campaign and editorial calendar designed to drive awareness and engagement. Leveraging our expertise in the Twin Cities’ new home market, we strategically timed the launch to coincide with the Parade of Homes. This peak marketing window provided the ideal environment…
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Measuring success: How a website redesign and campaign transformed customer engagement.
Following the launch of a custom home builder’s website and marketing campaign, we conducted a year-over-year analysis of analytics to measure performance during a key selling period, the Spring Parade of Homes. Recognizing that Google Analytics can be complex, we conducted an in-depth walkthrough and Q&A session with the sales and leadership team. Our goal…
