To support the rebranding project of a custom home builder, we launched an integrated marketing campaign and editorial calendar designed to drive awareness and engagement. Leveraging our expertise in the Twin Cities’ new home market, we strategically timed the launch to coincide with the Parade of Homes. This peak marketing window provided the ideal environment to test the impact of the redesign and measure audience response in real time.
Our content strategy focused on attracting new customers through a series of blog posts and social media updates tailored to our primary female demographic. By exploring topics such as interior design trends, energy efficiency, and seasonal home maintenance, we provided high-value information that resonated with our audience’s interests.
This approach allowed us to showcase specific floor plans and home features across a variety of social media channels, while successfully driving deeper engagement among current and prospective homeowners.
