As Minnesotans, we love spending long relaxing days at the cabin or lake. To promote F-Town’s seasonal beer, we teamed up with Motelprint Studios to create an original poster design that celebrates those beautiful summer days, with a beer, of course.
Branding + Promotion
Originally conceived as a giveaway item to launch the 2016 draft-only beer, the Forever Summer poster captures the golden hue of the beer and the fleeting moments of a beautiful Minnesota summer.
Package Design + Promotion
Forever Summer returned in the summer of 2017, recast as the packaged product Be Here Now Golden Ale. The original poster artwork was re-engineered for use on the package and social media promotional ads.