Minnesota Northwoods lore inspired the branding solution for BlueOx Plywood. The modern lumberjack-plaid coloration and stylized blue ox express the product attributes of strength, resilience, water resistance, and good old Minnesota integrity.
Branding + Website + Sales Kit
The sales kit and companion website drive the marketing efforts of this new concrete-casting product. Custom icons and a custom-printed product sample feature prominently in the kit and on all sales pieces.