The brand revitalization for McDonald Construction Partners culminated in the strategic redesign of their website. The primary objective was to embody the language of luxury, ensuring the visual experience aligned with the quality delivered in their custom homes. This digital overhaul communicated the newly refined value proposition and look and feel to appeal to target audiences.
We prioritized large, “billboard” imagery showcasing the stunning home exteriors and interiors, giving potential customers an immediate sense of the home plans’ aesthetic. The homepage features a weekly blog post designed to attract and engage current and potential customers with the brand. It also serves as the key gateway to the customer portal, allowing existing clients to track their project’s progress.
The site was designed and built on the WordPress platform, utilizing native Gutenberg technology to guarantee long-term usability and ease of use. This foundation ensured the site was mobile-first, dynamic, and exceptionally fast. This new build empowered the marketing team with a platform that was easily updatable and adaptable to changing business requirements.