The psychology of the pink pineapple:
Standing out in a sea of sameness.
The psychology of the pink pineapple:
Client: RT Urban Homes
Services: Advertising, Events
As a disruptive brand, RT Urban Homes needed an advertising approach that matched its unique personality and challenged the suburban status quo. For the high-circulation Parade of Homes guidebook, we employed a bold strategy: we replaced the standard exterior or interior home photography with a full-page ad featuring a large pink pineapple, a symbol of hospitality. Paired with the brand’s logo “tag” and “Welcome Home” headline, this visual was designed to be eye-catching and immediately signal that RT Urban was different from other home builders.
This unconventional execution resulted in incredible brand recall and recognition. The pink pineapple, initially used as a key visual for the guidebook, quickly became a consistent brand symbol. We leveraged this unique imagery across social media channels and in the promotion of model events to reinforce the brand’s trend-forward, welcoming personality and cement its position in the market.
About Startup
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About Startup
We’re a payments startup like you’ve never seen before
Our unwavering commitment to our customers is at the heart of everything we do. We prioritize your financial well-being by implementing cutting edge security measures so every transaction is shielded with the utmost protection.
Meet our leadership team
Meet the brains behind the operation, our award-winning leadership.
Mandi Desmond
Chief Executive Officer
The visionary force behind Startup. Balancing strategic acumen with a vibrant, modern lifestyle, Mandi’s not just breaking glass ceilings but setting a new standard for 21st-century CEOs.
Mitchell Black
Chief technical officer
The tech maven. With a brilliant mind for technology and a knack for transforming ideas into reality, Marcus is revolutionizing the industry while embracing the fast-paced, ever-evolving world of modern tech.
Drax Alpine
VP Of Engineering
The engineering virtuoso. Drax leads the engineering team with a dynamic blend of expertise and forward-thinking vision, elevating the company to new heights in the digital era.
Amanda Green
VP of Design
The creative powerhouse and design maestro steering the aesthetic vision of Startup. Amanda sets a new standard for design excellence in the modern business landscape.
Desi Hamlin
Acquisitions
The strategic mastermind. With a sharp business acumen and an eye for lucrative opportunities, Desi drives the company’s success through insightful deals and strategic partnerships.
Kim McGill
Legal Council
The legal luminary. With an unwavering commitment to navigating the complexities of the corporate legal landscape, Kim sets a gold standard for legal leadership in the contemporary business world.
More of our team players
The strength of our company relies on the strength of our employees.
Riley Harper
Partnerships
Alex Turner
Legal Team
Jordan Steele
Data Science
Miles Bennett
Operations
Sky Chang
Fraud Team
Aria Glass
Support Team
Quin Mitchell
Business Dev
Kai Patel
User Support
Our Mission
Step 01
Design
Crafting a seamless fusion of aesthetics and functionality, we redefine the art of payment solutions.
Step 02
Build
Elevated payment solutions with precision engineering and robust architecture are our specialty.
Step 03
Launch
Our commitment to excellence has driven the generation of an impressive return for investors.
Step 04
Grow
We believe in fueling your success journey, one payment at a time with our thoughtful platform.
Quality partnerships
Want to join our growing list of payment partners? We’re looking for quality partners and that could be you.
Inclusive Access
We’re on a mission to make sure everyone, no matter where they are, has easy access to affordable payment options.
Easy Transactions
We want to make paying for things as simple as possible, using the latest tech to ensure smooth and secure transactions.
Empowering People
Our goal is to give both businesses and individuals the tools they need to manage their money effectively and take control of their financial futures.
We build diverse teams that build diverse products
Want to join the future of online and in-person payments? See what careers we currently have open by clicking below.
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The psychology of the pink pineapple: Standing out in a sea of sameness. The psychology of the pink pineapple: Client: RT Urban Homes Services: Advertising, Events As a disruptive brand, RT Urban Homes needed an advertising approach that matched its…