Empowering sales teams:
Delivering tactile luxury through every touchpoint.
Our redesign for this custom home builder focused on creating a sense of tactile luxury and a refined, nature-inspired palette. Inspired by the thoughtful craftsmanship of luxury timepieces, we aimed to design an experience that warmly welcomes customers, elevates their journey, and celebrates the brand’s enduring heritage.
We brought tactile luxury into every detail of the print collateral, from the inviting button-and-tie folder closures to the gentle touch of pebble textures and satin finishes on premium uncoated stocks. Moving away from high-contrast roots, the brand now embraces a curated palette of warm greys and organic hues, creating a welcoming and comfortable feel.
To celebrate the company’s long-standing local presence, we designed a secondary “Design | Build | Renovate” seal that warmly honors its heritage. In our advertising, we introduced the “Love being home” tagline—a heartfelt invitation that highlights the special emotional connection homeowners feel with their personal sanctuaries.
