From clicks to bricks:
A premium showroom designed to take the complexity out of buying a home.
Our studio was tasked with bridging the digital-physical gap by bringing RT Urban Homes’ vibrant, curated lifestyle brand to a new physical storefront. We transformed two model-home garages linked by a courtyard into a museum-quality environment that served as the physical manifestation of the brand’s streamlined sales process.
Moving away from typical new-home builder showrooms, we embraced a high-style, modern aesthetic of gloss white and light wood, where buyers were gently guided through a five-step decision-making journey: 01. Floorplans, 02. Interior Styles, 03. Exteriors, 04. Location, and 05. Let’s Go!
By using bold, dimensional typography and intuitive environmental cues, we demystified the home-building process and turned complexity into a tactile, stress-free experience. The result was a resounding success, creating a destination that effectively converted prospects into buyers—selling all 99 homes within the first year.
Design Center: The heart of specifications.
The Design Gallery was designed as a three-dimensional representation of our curated specification process. We distilled complex choices into three clear stages: selecting a floorplan, choosing an interior style package, and defining an exterior color palette. Using museum-quality dimensional bulkhead typography, we guided customers through the gallery, culminating in our signature “Interior Styles” alcoves.
Here, high-resolution, full-height wall graphics showcased our four pre-designed aesthetics, while adjacent walls housed lighting and material sample boards. By allowing buyers to touch, feel, and visualize their future home, we transformed a traditionally overwhelming selection process into an engaging, premium design experience.
Design Center Concept Renderings
Sales Center: The brand’s energetic hub.
Designed as the welcoming reception for our New Home Consultants, this space brought the brand’s social, “hip sister” personality to the forefront. Here, guests finalized their journey through the remaining steps — 04. Location and 05. Let’s Go! — surrounded by lifestyle imagery and the brand’s iconic pink pineapple wall graphics.
Far from a standard corporate office, the space was curated to reinforce the RT Urban vibe: energetic, modern, and unmistakably welcoming. By integrating the brand’s signature cues into the office environment, we confirmed to buyers that their experience with RT Urban Homes would be as unique, social, and trend-forward as the home they were building.
Sales Center Concept Renderings
Design & Sales Centers As-Built Photography
